weekly brief
Bright Smile Orthodontics · Austin, TX
Week of Mon, May 19
Your stars
4.3
category median 4.4
Review count
412
+144 vs median
Sentiment (text)
0.41
median 0.58 · below
What your customers say (praise)
- Dr. Patel is patient with kids“she explained the retainer twice without making him feel dumb”
- Clean, modern office“doesn't feel like a dentist's office at all”
- Easy payment plans“they let us split it over 18 months which we needed”
What they keep complaining about
- Wait times getting worse“thirty minutes past my 9am appointment, again”
- Front desk turnover“a different person every visit and none of them know my file”
- Hard to reach by phone“I left two voicemails to reschedule and nobody called back”
Where rivals beat you
- evening hoursHill Country Orthodontics — “they take 6pm slots so I don't miss work”
- same-day adjustmentsWestlake Smiles — “they squeezed me in same-day when a wire broke”
- Spanish-speaking staffMueller Orthodontics — “mi mamá pudo hacer las citas sin mí”
Who's moving
| place | 30-day delta | trend |
|---|---|---|
| Hill Country Orthodontics | +38 reviews in 30 days · sentiment up 0.12 | ▲ |
| Westlake Smiles | +24 reviews in 30 days · sentiment up 0.07 | ▲ |
| Old Town Braces | −6 reviews · sentiment down 0.18 | ▼ |
Do this week
- 01Post evening-hours availability on Tuesdays and Thursdays for the next 30 days — three of your five nearest rivals are now praised for evening slots; you aren't mentioned for them once.
- 02Audit the front-desk schedule: 4 of the last 12 complaints name turnover specifically. A single named person at the front for the next month is the cheapest fix.
- 03Reply publicly to the three most-recent 1- and 2-star reviews about wait times. Specific, time-stamped responses are what flips a complaint thread.